Crypto marketing that ships results.

I'm Yanay, I help startup founders launch consumer and enterprise products, generate content, and grow sustainably in the crypto sphere.

Trusted by teams in L2, infrastructure, wallets, and DeFi

“This has been far more effective than hiring for the strategy and marketing roles we would need, as we were able to hit the ground running”.

Tom Walton-Pocock, Co-Founder of Aztec Network and Geometry

"Yanay took full ownership of initiatives and helped us move faster. His ability to execute through high standards had a big part in our success".

Regan Bozman, Co-Founder of Dove Metrics and Lattice Capital

Crypto Native Marketing

In crypto since 2018, I've worked with some of the leading teams building solutions in scaling, wallets, and DeFi. I typically work directly with founders who like to have a pulse on growth and appreciate being able to move fast. My sweet-spot is around product launches - whether just getting started with a GTM plan, or already having initial traction.How I Work
While it may vary, I typically get involved part-time - acting as an external contributor, integrated inside a team. For community management and design-related projects, I bring along vetted consultants. I also take on advisory roles.

Go To Market

Web3's tight ecosystem creates competitive market dynamics. I help founders go to market with new products through market research, strategic positioning, and distribution.

Content Marketing

I help technical teams deliver Web3 ideas more clearly, targeting developers and non-technical community members across docs, long-form, email, and social.

Product Marketing

Crypto marketing doesn't have to feel like it's AI-generated. I help crypto founders distill messages that create a unique story around a product and community.

Marketing Assets

Projects can now also streamline their marketing assets under a single service, and create better designs that align with their product marketing.

Community Management

Consumer projects can boost engagement with integrated community operations, powered by vetted partners from Europe and Asia.

"Crypto projects rarely fail because they capture negative attention - they die because they have no attention at all.
Instead of being nervous about the downsides of risky marketing, be terrified of missing the upside".

@intern

@2025 Yanay Prop